Facelift Flashback: Facelift gives Earl Grey a new look in Newcastle
This time 5 years ago, the Facelift team sprang into action to help one of Newcastle’s best-loved monuments try out a whole new look.
We worked with Citizens’ Advice Bureau to dress the city’s Earl Grey monument in a 40ft knitted scarf to help encourage people to stay warm and ensure they claim for any relevant benefits.
The scarf, in CAB’s brand colours of blue and yellow was hand-knitting by a volunteer from a local wool shop. It was made up from over a quarter of a million individual stitches, in 3000 rows.
Speaking at the time, Shona Alexander, Newcastle CAB Chief Executive, said “Many people worry about bills at this time of year, and we want to help. Our advice is free, impartial and confidential. Big welfare reforms are on the way, particularly changes to Housing, Disability and Council Tax benefits, and we want to let people know about them. Earl Grey was a big social reformer, and we think he would want to help us in this work.”