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 Facelift gives Earl Grey a new look in Newcastle

Facelift gives Earl Grey a new look in Newcastle

3 March 2013 Email this article

Because of our work with London Fashion Week, we’re becoming no strangers to lending a hand when some of our nation’s most-loved statues need a helping hand sartorially.

So we were delighted when we got a call from Newcastle Citizens’ Advice Bureau, who wanted to give us the unusual task of dressing the Earl Grey monument in Newcastle city centre in a scarf of dizzying dimensions.

The organisations wanted to dress Earl Grey up in the 40 ft knitted scarf to help publicise their work provided free and confidential advice in the city, and to encourage people to keep warm this winter, and ensure they were claiming all the benefits they are entitled to.

The scarf, in CAB’s brand colours of blue and yellow was hand-knitting by a volunteer from a local wool shop. It was made up from over a quarter of a million individual stitches, in 3000 rows.

Shona Alexander, Newcastle CAB Chief Executive, said “Many people worry about bills at this time of year, and we want to help. Our advice is free, impartial and confidential. Big welfare reforms are on the way, particularly changes to Housing, Disability and Council Tax benefits, and we want to let people know about them. Earl Grey was a big social reformer, and we think he would want to help us in this work.”

It’s certainly eye-catching!